If you are planning to come up with your own small online business or a web site than you must think about a good domain name that really symbolizes your business. A good domain name will help you to build your brand and create your own online identity. Many web site owners initially are not aware of the importance of their domain names but later they realize that domain name really plays a vital role in the growth of their business because the name they choose has a direct impact on the minds of their visitors and customers.

When you are thinking of a domain name, think about the product or service that you will be selling through your web site. You can than search the internet and checkout the names of other web sites that are selling similar products or services like you. This will give you a fair idea of what type of name you should keep for your web site. Write down the list of domain names that comes to your mind and which clearly defines the mission of your domain.

Once you have the list of domain names ready, strike out domain names which are longer as long domain names really don’t work out. Keeping your domain name is very essential because people don’t remember long web site names. Most of the top ranking web sites have a short domain name like Google, Yahoo, MSN, and Rediff and so on. Also try to avoid using abbreviations and hyphens because that will confuse the visitors and they might land up on some other web site if they have not typed in the hyphen or the correct abbreviation. Ninety percent of the online visitors prefer dot com sites so keep it that way. You can certainly use the dot org and dot net web sites but that will not bring enough traffic to your web site.

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